The Evolution® is here
InSinkErator’s Evolution®, the world’s most advanced food waste disposer, has now hit the UK and is set to revolutionise the way consumers approach household waste management.
Incorporating unprecedented technology, including a unique power booster circuit board that adjusts torque to power through even the toughest food waste, the award winning* Evolution series of food waste disposers is unparalleled in its performance. Retailers will be able to easily match a model to their customer’s specific needs based on the many benefits they bring to the future of kitchens.
Evolution 200 is the flagship model in InSinkErator’s new range. It features a three-stage grind system for exceptional performance and advanced new sound and vibration reduction technology – making it 60 per cent quieter than a standard disposer. Evolution 100 features a two-stage grind technology and is 40 per cent quieter than a standard disposer.
To help retailers sell these benefits to their customers, particularly those who have not used a food waste disposer before, InSinkErator has created a simple interactive web application that audibly demonstrates Evolution’s core USPs http://www.insinkerator.com/excel/grind_more_hear_less.shtml.
Joe Ferrara, managing director of InSinkErator Europe, said: “Evolution is a highly appropriate name for our new range of food waste disposers. At this stage, the UK is currently looking at new ways to get rid of household rubbish – Evolution represents a perfect tool to throw into the mix. Quick, simple and easy to use, Evolution is a hygienic and environmentally responsible solution.
“If the concept of food waste disposers were embraced more widely in the UK, it could dramatically reduce the amount of biodegradable waste sent to landfill and increase production of biogas, a non-fossil fuel that is being used more and more around the world to generate electricity.”
* Evolution was selected in Bottom Line’s 11 coolest new products on the planet
About InSinkErator:
InSinkErator UK, a division of Emerson Electric Co., is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. In 2007 the company launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade filtered hot water on demand.
InSinkErator products are available through a UK wide network of distributors. For more information please call 01923 297 880 or visit www.insinkerator.co.uk.
About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2008 were $24.8 billion and Emerson is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit www.Emerson.com.
13/08/2009 11:26:00
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