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INSINKERATOR\u00a0COLLABORATES WITH INFLUENCERS TO EDUCATE CONSUMERS ON THE BENEFITS OF FOOD WASTE DISPOSERS\u00a0
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We\u00a0have collaborated with a variety of social media influencers to increase the exposure of food waste disposers and to educate consumers on the benefits they offer. Sharing a raspberry and white chocolate banana loaf recipe reel with their 193,000 Instagram followers, interiors influencer Sarah-Louise from No.17 House shows how easy it is to maintain a neat space while cooking, thanks to their InSinkErator^\u00ae food waste disposer. Sarah-Louise noted \u2018We love to clean as we go, so to keep our kitchen tidy and free from waste, we InSinkErate it\u2019.

InSinkErator\u00ae also partnered with food and fitness TikTok content creator Alex, who explains to their nearly 270,000 followers that a food waste disposer is a \u2018\u2026great alternative to composting to avoid those nasty food smells\u2019. Alex also praised the innovative kitchen product, stating that \u2018\u2026it's an absolute game-changer\u2019.

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Throughout the year, we plan to enlist a variety of content creators to further educate consumers on the benefits of investing in a food waste disposer. An InSinkErator^\u00ae food waste disposer is a hygienic food waste solution for the kitchen, reducing food waste in the bin, especially where home composting is not possible. InSinkErator^\u00ae invented the food waste disposer over 90 years ago and today has a range of models to suit different family sizes and home cooking needs. For disposing of food waste safely and hygienically, an InSinkErator^\u00ae food waste disposer fits neatly under the sink, out of sight, without compromising the overall look of the kitchen.

View all our recent TikTok and Instagram posts:

No.17 House\u00a0

Alex KB Fit\u00a0

Em The Nutritionist\u00a0

Bettina's Kitchen\u00a0

Kit Paterson\u00a0

Holly Bush Home

Jamie Griffin, Digital Marketing and Ecommerce Manager, EMEA, InSinkErator^\u00ae, says: \u201cAt InSinkErator^\u00ae we are committed to providing lifestyle enhancing solutions, which promote hygiene in the kitchen, are convenient to use and are safe within the home.

\u201cWe plan to continue raising awareness of our food waste disposers with consumers specifically through TikTok. TikTok drives more engagement than other social media platforms, as well as showing users more relevant posts, based on their interests, especially for our core demographic. The TikTok community is centred around four key motives: entertain, participate, discover and uplift, with 68 per cent of users inspired to discover more about a brand, or product, they\u2019ve seen on TikTok³. Given those ads on the platform are now more memorable than TV ads, we also have a focused influencer and paid strategy to reach new audiences, increasing awareness of InSinkErator^\u00ae products. Helping families turn a small change in their kitchen into a big difference in their world. By educating new audiences, we hope our retail partners witness an increase in requests for alternative solutions to manage food waste in the home.\u201d

For more information on food waste disposers from InSinkErator^\u00ae, please contact your Account Manager.

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INSINKERATOR\u00a0COLLABORATES WITH INFLUENCERS TO EDUCATE CONSUMERS ON THE BENEFITS OF FOOD WASTE DISPOSERS\u00a0\u00a0

INSINKERATOR\u00a0COLLABORATES WITH INFLUENCERS TO EDUCATE CONSUMERS ON THE BENEFITS OF FOOD WASTE DISPOSERS\u00a0
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INSINKERATOR COLLABORATES WITH INFLUENCERS TO EDUCATE CONSUMERS ON THE BENEFITS OF FOOD WASTE DISPOSERS