[{"id":"276dc045-1d05-4f27-86fa-86d0a13293c4","cells":[{"id":"f86b0f31-49d5-4c1a-bd7d-5225d6e2f3aa","inline":null,"size":12,"layout":{"plugin":{"name":"peracto/layout/container","version":"1.0.0"},"state":{}},"rows":[{"id":"0fd035ec-a40f-4b92-98ce-d0394401e9a0","cells":[{"id":"05097140-0888-4d3c-90d7-60acc930c45a","inline":null,"size":12,"content":{"plugin":{"name":"peracto/content/text","version":"1.0.0"},"state":{"text":"

\r\n

As part of its ongoing commitment to support the reduction of single-use plastic waste, InSinkErator^\u00ae has adorned the exterior, and interior, of two London taxi cabs with advertisements displaying the company\u2019s range of 4N1 Touch taps as an alternative to purchasing bottled water. Consumers with an InSinkErator^\u00ae\u00a04N1 Touch Tap benefit from having instant filtered water readily available in their own home, reducing the need to purchase bottled water; especially when a variety of re-fillable drinking bottles are widely available.

\r\n

\r\n $\"Image$ \r\n

\r\n

Displaying the 4N1 Touch taps to millions of people in London, the two taxis will travel through the streets of London for a total of four weeks, increasing the exposure and awareness of the brand, and drive footfall for retail partners. The interior of the cabs display further product information and benefits for passengers, who travel on average between two and five miles per journey¹.

In the UK, of the 35.8 million plastic bottles that are used every day, 16 million of them are not recycled². The non-recycled bottles, therefore, end up in landfill or in the ocean, affecting the sea-life and the environment. To combat these astonishing figures, InSinkErator^\u00ae manufactures products that can be easily installed into consumers\u2019 homes to effectively work towards reducing these waste statistics.

Anne Kaarlela, Marketing Communications Manager, Europe and Russia, InSinkErator^\u00ae, says: \u201cWe will continue to encourage the use of re-fillable drinking bottles, instead of plastic bottles, and are committed to providing lifestyle enhancing solutions, such as our 4N1 Touch tap, for our customers.

\u201cAdvertising InSinkErator^\u00ae\u00a0on two London taxis offers us great exposure that will attract consumer attention. We hope this campaign will also increase footfall for our kitchen specialist retailers by displaying the 4N1 Touch tap, part of the exclusive Showroom Collection.\u201d

\r\n

\r\n $\"Image$ \r\n

\r\n

\r\n $\"Image$ \r\n

\r\n

References

1.\u00a0

2.\u00a0https://www.recyclenow.com/what-to-do-with/plastic-bottles-0

\r\n

"}}}]}]}]}]

InSinkErator highlights bottled water alternative in London taxi campaign