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WE’RE TAKING ON THE PLASTIC FREE JULY CHALLENGE

As part of our ongoing sustainability commitments, we are supporting Plastic Free July with a number of different activities including hosting giveaways, sharing hints and tips on how to make positive lifestyle changes, as well as staff members taking on the Plastic Free July challenge.

Plastic Free July is a global initiative that aims to reduce the environmental impact that single-use plastic waste has on land and in the oceans. Plastic Free July provides tips on how to make changes at home, the workplace and in the communities in which we live in. In 2020, despite the Covid-19 pandemic, over 300 million people worldwide participated in Plastic Free July and helped to prevent more than 900 million kilograms of plastic, such as single-use plastic bottles, being consumed1.

We are taking on the Plastic Free July challenge by refusing any form of single-use plastic, in addition to sharing a variety of social media posts to increase the awareness of the initiative. What’s more, we will be arranging giveaways for consumer to win a 4N1 Touch tap, reusable insulated drinks bottles and ethically-produced, reusable, cotton shopping bags.

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Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe and Russia, InSinkErator®, says:

“Sustainability and protecting the future of our planet are core values for us at InSinkErator®. Plastic Free July is a great initiative, and we pledge our support to taking on the challenge, as well as increasing awareness of the project to encourage more people to make conscious choices to reduce their plastic waste and protect the world we live in. Even the small and easy to implement changes can have an impact and make a real difference in the future.

“We’ve provided participating staff members with a reusable shopper as well as giving away bags to consumers to support their efforts in Plastic Free July too. At InSinkErator®, we will continue to educate consumers on the sustainable alternatives to plastic, while offering stylish appliances for modern living and busy lifestyles that offer resource savings and benefit the wider environment.”

At the touch of a button, our 4N1 Touch tap provides a stream of filtered cold water for 30 seconds and it will stop instantly with a second touch of the button. Consumers can benefit by having instant filtered water readily available in their own home, reducing the need to purchase bottled water; especially when a variety of re-fillable drinks bottles are widely available.

For more information on the InSinkErator® 4N1 Touch tap, click here.

For more information on Plastic Free July, please visit the website: https://www.plasticfreejuly.org/

Follow InSinkErator® on Instagram and Facebook for Plastic Free July tips and giveaways.

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