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As an active campaigner in reducing the amount of food and plastic waste ending up in landfill, we are encouraging households to minimise edible food waste and source plastic alternatives to support Zero Waste Week.

The 11th annual Zero Waste Week runs from the 2nd to the 6th September 2019. The initiative aims to raise awareness of the environmental impact of waste, encouraging consumers, businesses, local authorities, community groups, schools and universities to get involved.

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Diverting food waste from landfill

According to WRAP (Waste & Resources Action Programme), out of the annual seven million tonnes of food and drink waste from UK households five million tonnes is still edible.1

The edible food wasted would fill 40 million standard wheelie bins and is equates to around £70 a month for the average family1. Rotting food waste emits harmful gases that cause further damage to the environment. WRAP research states the carbon associated with the five million tonnes of wasted edible food is equivalent to that generated by 25 per cent of the cars on UK roads.1

An InSinkErator food waste disposer is an ideal alternative for diverting food waste from ending up in landfill. Food waste is ground into minute-sized particles, thanks to the innovative system of stainless steel grinding rings. The food waste is then dispatched and simply rinsed away safely down the drain, through the standard plumbing. As the global leader and the inventor of food waste disposers, we have developed a range of models to suit every kitchen, lifestyle and budget.

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Throughout 2019, we continue to educate consumers on the benefits of its food waste disposers, highlighting the product as an alternative and sustainable solution to divert food waste from ending up in landfill when home composting is not available.

Alternative to buying plastic bottled water

What’s more, for four weeks in June, the exterior and interior of two London taxi cabs has been adorned with advertisements displaying the company’s range of 4N1 Touch taps as an alternative to purchasing bottled water. This was in an effort to encourage the use of re-fillable drinking bottles, instead of plastic bottles, and to ultimately reduce single-use plastic waste.

InSinkErator 4N1 Touch taps offer consumers an alternative to buying an endless number of single-use, plastic bottled water as the 4N1 provides filtered cold water at the touch of a button. Consumers with a 4N1 Touch Tap can therefore benefit by having instant filtered water readily available in their own home, reducing the need to purchase bottled water; especially when a variety of re-fillable drinking bottles are widely available.

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Anne Kaarlela, Marketing Communications Manager, Europe and Russia InSinkErator®, says: “Addressing issues of waste reduction is so important to us at InSinkErator®. We will continue to advise as many consumers as possible about alternative and sustainable solutions to divert food waste from ending up in landfill and reduce single-use plastic waste.

Zero Waste Week is the perfect time to make significant changes to life-long habits and we hope that offering affordable solutions to consumers will promote and create a better future for generations to come.”

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Zero Waste Week: InSinkErator offers practical solutions for reducing waste